G-SERIES WHEEL LOADER WINS PRESTIGIOUS GOOD DESIGN AWARD

The CASE G-Series wheel loaders have been honoured with the prestigious Good Design™ Award in the Industrial Category. 

The recognition comes in the 50th year of the prestigious award bestowed by the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. This edition of the award was also the most significant in its history because our G-Series wheel loaders competed against the entries of a record number of Fortune 500 companies and the world’s foremost design firms. As a winner of the Award, the CASE G-Series wheel loader design is now part of the Museum’s Permanent Design Collection. 

The G-Series is the latest generation of CASE’s proven range, which introduced a revolutionary windscreen design and raised the bar on operator comfort when it was launched in 2017. The cab sets new standards in comfort and safety with an operator environment, controls and interface that make it the brand’s most intuitive and easy-to-operate range. The one-piece windshield provides an unobstructed panoramic view to the front, while multiple rear view convex mirrors, rear view display, slim engine hood and rear grid defroster offer excellent rear visibility. 

Design was an important driver in the product development process in order to deliver the superior operator comfort and intuitive operation of the G-Series. This was achieved with the support of the experience and resources of CNH Industrial’s Design Centre, and the Good Design™ Award is testament to the high quality of the design resulting from this focus and our efforts.

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